The marketing geniuses at Lionsgate have been upping the ante in preparation for The Hunger Games: Mockingjay Part One's November 21st release. Kicking off with a series of eerie Panem propaganda posters, and now with an address by President Snow (Donald Sutherland) to his starving subjugates, this artsy approach to promoting the franchise is, frankly, refreshing.
Check out the PSA below, and visit the Hunger Games YouTube channel for more updates!